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Wednesday, November 9 • 12:00pm - 12:30pm
Intel + Dentsu Present: A Grown Up’s Guide to the Metaverse

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Brands are on fire with metaverse fever but many projects flame out due to corporate roadblocks. Hear the back story from Julie Keshmiry, Chief of Staff: Brand, Creative & Media Team, Intel + Brian Monahan, Global Client President, Head of US Ventures, Dentsu International on what it really takes to align internal stakeholders and get live concerts on Roblox off the ground. Brian will share pointers from Dentsu's global metaverse playbook and why the partnership with iHeart Media makes sense. Julie will share Intel’s strategy and new creative process – the behind-the-scenes coordination required to pull it off and what’s next.

Speakers:
Brian Monahan, Global Client President, Head of US Ventures, Dentsu International
Julie Keshmiry, Chief of Staff, Brand, Creative & Media Team, Intel


Speakers
avatar for Julie Keshmiry

Julie Keshmiry

Chief of Staff, Brand, Creative & Media Team, Intel
After coming to the realization that her first career choice, Monkey Trainer, had limited opportunities, Julie set her course on a career in advertising and marketing. Julie has spent 20+ years at media agencies overseeing the strategy and global operations of brands such as Microsoft... Read More →
avatar for Brian Monahan

Brian Monahan

Global Client President, Head of US Ventures, Dentsu International
Brian is a Global Client President and Head of US Ventures for dentsu. He joined dentsu in 2018 to lead the successful holding company pitch for the global, integrated Intel advertising account.  Prior to returning to Agency life, Brian worked client-side leading marketing at Walmart.com... Read More →


Wednesday November 9, 2022 12:00pm - 12:30pm PST
The Sea 4269 W El Camino Real, Palo Alto, CA 94306