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Thursday, November 10 • 12:15pm - 12:45pm
How Changing Publisher + Agency + Studio Models Drive DE&I

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Gandhi wisely said “be the change you want to see in the world.” It’s more than time for us marketers to invest in the future we want to see.
 
It’s a simple concept, but not easily undertaken. And, while most advertisers want to contribute to real progress, many don’t know how or where to commit. In this Ascendant fireside, we’ll explore how two businesses are changing the industry by putting DE&I at their core.   
 
Group Black and SHE Media are working together to change the face of media investment and ownership. Their partnership empowers and monetizes 250 premium Black, Women-Owned SHE Media publishers by directly connecting publishers with Group Black's brand and advertising partners. Brands are clamoring to be a part of this movement; Group Black just secured a multi-year 9 figure investment from P&G to spend on digital, linear, OTT, digital audio, and print.
 
After all, it’s just good business sense. According to Nielsen, Black buying power is projected to reach $1.8 trillion by 2024. But that’s just the tip of the iceberg, the reach and influence of black culture goes far beyond the 13% population.
 
This session is about putting your money where your mouth is – with responsible media investments you can do good while doing good business.  


Speakers:
Kristen Fairback, EVP of Sales, SHE Media
Andrea Sullivan, CMO, VaynerX
Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black




Speakers
avatar for Andrea Sullivan

Andrea Sullivan

CMO, VaynerX
Andrea Sullivan joined VaynerX as its first ever Chief Marketing Officer, overseeing the business and the brand. VaynerMedia is a full-service global marketing agency built for the now. Founded by entrepreneur Gary Vaynerchuk, Vayner celebrates his entrepreneurial spirit and vision... Read More →
avatar for Bonin Bough

Bonin Bough

Co-Founder & Chief Strategy Officer, Group Black
B. Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bough has spear-headed... Read More →
avatar for Kristen Fairback

Kristen Fairback

EVP of Sales, SHE Media


Thursday November 10, 2022 12:15pm - 12:45pm PST
The Sea 4269 W El Camino Real, Palo Alto, CA 94306